Why isn't your discount for outfitters and first responders as big as what other hunting apparel companies offer?

It’s easy for other brands to give big discounts because they are giving away their retail profit margin. But that full-priced gear isn’t coming from a retailer – it’s coming from the company’s warehouse. So, giving discounts of 30, 40, 50%, etc. is simple for them. Our gear is already discounted every day due to the fact we’ve eliminated retailer markup. In addition, we offer our exclusive Lifetime Guarantee. The discount, no retail markup, and Lifetime Guarantee is our way of saying thank you for what you do in your profession.